(2007, Gary Hustwit)
Fascinated with modern creative design? Got 80 minutes?
Surprisingly, it’s not as big of a niche film as you might think, but it’s hardly traditional cinema. The nuts and bolts of type design are boiled down to the development of the Helvetica typeface and its subsequent saturation of our culture. Its story is told through the developers of Helvetica, as well as the graphic designers who are faced with its impact daily.
The film is strongest in the middle section, where you begin to understand why Helvetica is effective, but also why it stirs up such passion among its supporters and critics. Overall, a breezy, informative watch.
Ever thought so much about the hole in a lower case “a”? After you watch this, you might.
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